GamePix: the Brand Identity

I’ve been part of this startup since the very beginning, working as Creative Director and Graphic Designer from early 2013. GamePix is the leading provider of HTML5 games for websites and apps.

Early-stage startups are continuously trying to find their way during their first 3 to 5 years of life, not only because they are trying to build a Brand, but also a real Business behind it. This is why, in the first year of activity, we changed our visual approach many times and very quickly.

My first task has been about focusing on the top 3 elements of a Brand Identity: logo, website and promotional material. In the meantime, we launched our first product world.gamepix.com and our Windows Phone App, and we do so many presentations each month that our Dropbox is always exploding with slides and visual material!

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